Dynamic Creative Optimization - How AI Enhances Ad PerformanceAI is revolutionizing ad creative in a number of innovative ways. One of these methods is called dynamic creative optimization (DCO).DCO uses data to assemble ad elements into unique compositions. For example, a product retargeting ad might show the last product the user viewed on the br… Read More

The Impact of Data Personal Privacy Regulation on Conversion MonitoringWith brand-new privacy legislations being passed at both the state and government level, it is necessary for online marketers to recognize how these policies will certainly affect their conversion tracking methods. This article will cover 3 tried and tested techniques to develop… Read More

Dynamic Creative Optimization - How AI Enhances Ad PerformanceAI is revolutionizing ad creative in a number of innovative ways. One of these methods is called dynamic creative optimization (DCO).DCO uses data to assemble ad elements into unique compositions. For example, a product retargeting ad might show the last product the user viewed on the br… Read More

Understanding First-Touch Vs. Last-Touch AcknowledgmentUnderstanding first-touch acknowledgment models can assist marketers determine which networks or campaigns are best at driving initial interaction. This design offers all conversion credit scores to the very first touchpoint, such as a paid advertisement or social blog post.Last-touch attributi… Read More